Corporations taking advantage of “socially responsible advertising”

This is a response to Judith Schwartz’s article “Socially Responsible Advertising: Altruism or Exploitation?” Schwartz asks if corporate advertising with a social agenda is altruistic or primarily a profit-making marketing strategy. There are countless examples of businesses and individuals that are increasing their charitable contributions and committing to making the world, or their community, a better place. […]

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