Saving a City via Twitter: Newark Mayor Cory Booker’s 5 Rules

Mayor Cory Booker of Newark, New Jersey has over 1.3 million Twitter followers – more than his city’s population. He has been described as “charismatic and social network savvy”, and is extremely active on Twitter. But Booker isn’t tweeting as an after-work social activity – he’s growing his city, building community, making connections, and helping […]

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Storytelling: Why it Matters in Marketing

Mark Evans spoke about Storytelling in Marketing at the National Business and Technology Conference. His talk focused on the role of storytelling in molding the foundational marketing activities from core messaging to strategies and content for startups and entrepreneurs. “Storytelling is by far the most underrated skill in business.” Storytelling plays an important part in everything a startup […]

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