Freshly Squeezed: Rebranding from ING Direct to Tangerine

In 2012 the Bank of Nova Scotia (which we know as Scotiabank) bought ING Groep NV’s Canadian arm, ING Bank of Canada, for $1.9 Billion. The terms of the sale required that the bank’s name be changed, to distance it from the former parent company. The deadline for this name change was 18 months from […]

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