Shop Your Way Online

Do we need another major online shopping space? I came across Shop Your Way, a site created by Sears Holdings Inc. who owns Sears (the company has over 2,600 full-line and specialty retail stores in USA and Canada including Kmart). The site is described by the company as a social shopping experience where members have the ability to earn points […]

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Saving a City via Twitter: Newark Mayor Cory Booker’s 5 Rules

Mayor Cory Booker of Newark, New Jersey has over 1.3 million Twitter followers – more than his city’s population. He has been described as “charismatic and social network savvy”, and is extremely active on Twitter. But Booker isn’t tweeting as an after-work social activity – he’s growing his city, building community, making connections, and helping […]

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