WiFi on the Bus and Train?

GO Transit has been running a pilot project with IMA Outdoor to provide free WiFi internet access to customers at select GO Stations. Even though this sounds like great news, they have gone ahead and listed all the “constraints” and challenges this would bring. The text below is written by the GO & IMA team. […]

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Speaking at Be Good Be Social Toronto #BGBS13

Be Good Be Social Toronto is taking place on October 17. It’s all about Social Media for Social Good. Now in its third year, the conference will focus on intermediate and advanced strategies, from selecting partners to work with, balancing internal and external communication demands, recognizing corporate partners, and taking risks with new platforms. I will be […]

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@UnMarketing Launches the UnPodcast

Scott Stratten, known on Twitter as @UnMarketing, just launched a podcast called, of course, UnPodcast. I’ve been following Scott for a few years now, and saw him speak live at Canada 3.0 in Stratford, and of course Toronto before he was such a “big deal on a fairly irrelevant social media site” (as his Twitter […]

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Shop Your Way Online

Do we need another major online shopping space? I came across Shop Your Way, a site created by Sears Holdings Inc. who owns Sears (the company has over 2,600 full-line and specialty retail stores in USA and Canada including Kmart). The site is described by the company as a social shopping experience where members have the ability to earn points […]

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Saving a City via Twitter: Newark Mayor Cory Booker’s 5 Rules

Mayor Cory Booker of Newark, New Jersey has over 1.3 million Twitter followers – more than his city’s population. He has been described as “charismatic and social network savvy”, and is extremely active on Twitter. But Booker isn’t tweeting as an after-work social activity – he’s growing his city, building community, making connections, and helping […]

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