OCAD starts rebrand toward OCAD University

UPDATE: The new brand has been launched. Read about it here.

Even before I was accepted into the 4-year Graphic Design Bachelor of Design degree program at OCAD University, there was talk of a name change which would be followed by a re-brand. I followed the blogs and news articles and searched for everything I could, as scarce as the details were during the lengthy application process and all types of government procedures. But, recently it’s been made official:

“Ontario College of Art & Design” or “OCAD” is now “OCAD University” or sometimes even “OCADU”. U get it? U got it? Great!

After a ceremony at school September 9th, the Globe and Mail wrote this concise update:

One of Canada’s pre-eminent design schools has officially, by name, become a university. Toronto’s own Ontario College of Art and Design has tacked ‘University’ at the end of its title, a move that was celebrated at a special ceremony on the McCaul Street campus Thursday.

That’s where John Milloy, Ontario’s Minister of Training Colleges and Universities, announced the school’s new name, which was first alluded to back in April.

Keep in mind the school has been an officially accredited university since 2002! Ever since I’ve started it’s been university yet there’s still much perception of it being a college. This should clear everything up for the non-design/art-school world and address any confusion! Either way, those who need to know (industries, firms, other schools) are well aware of OCADU’s degree-granting status.

Besides the name, now it’s time for the exciting part: Re-Branding

Very exciting to learn that OCADU is partnering with Bruce Mau Design to rebrand the university!

I’ve been a huge fan of Bruce Mau and own a few of his books. Recently I wrote about Glimmer by Warren Berger about how Design can transform your life, and, maybe even the world.

“Bruce Mau Design are expert collaborators. They demonstrated a strong commitment to work with our community to design the process that will drive the outcome of our partnership, and this is of utmost importance to our stakeholders,” said OCADU Marketing & Communications Director Steve Virtue. “They implicitly understand OCADU’s rich history, and how our community’s many stories inform the creation of innovating new ideas.”

Personally I’m very excited to see the design work of Bruce Mau and participate in any public feedback opportunities.

You can read OCAD University’s official news release here.

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