Impressive branding re-design
I know nothing about the company Swisscom, but came across the massive re-branding process they underwent, while recently reading about the firm that was responsible (Moving Brands, London).
It’s amazing to be reminded of the huge amount of research and strategy combined with creativity and design that goes into a project like this. Thankfully, the firm put together a video that flashes through the entire process, giving you an vague idea of the amount of effort required in this business. Watch the video embedded below, or click here to see it on YouTube.