The Brand and Business of Martha Stewart

Martha Stewart is a celebrity, brand and business. Her company, a massive organization called Martha Stewart Living Omnimedia, generates more than $200 million each year.

Although I’m not part of Martha’s target market, nor a user of her products, the branding of this empire is definitely on my radar.

As a designer who’s worked on logos and brand identities for clients, I did some exploring and put together a few of the logos representing the company’s properties:

A massive part of this business takes places online, through various properties. Some major websites that are part of the network include:

MarthaStewart.comMarthaStewartWeddings.comWholeLiving.com, and yes, Emerils.com.

Martha Stewart and Lisa Gersh (who runs Martha Stewart Living Omnimedia) were interviewed by Walt Mossberg at D: Dive Into Media in 2012.

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