The Brand and Business of Martha Stewart
Martha Stewart is a celebrity, brand and business. Her company, a massive organization called Martha Stewart Living Omnimedia, generates more than $200 million each year.
Although I’m not part of Martha’s target market, nor a user of her products, the branding of this empire is definitely on my radar.
A massive part of this business takes places online, through various properties. Some major websites that are part of the network include:
Martha Stewart and Lisa Gersh (who runs Martha Stewart Living Omnimedia) were interviewed by Walt Mossberg at D: Dive Into Media in 2012.