What do frozen yogurt and public transit have in common?

What does frozen yogurt have to do with public transit? Let’s find out. Consider the following:
Brampton Zum. It’s all about you.
Yogen Fruz. It’s all about you.
Slight similarity in the wording, there. Coincidence? Let’s look at the spelling of these phrases:
Brampton Züm. It’s all about ü.
Yogen Früz. It’s all about ü.
Oh, they happen to use the ü character in the same spots both times. Coincidence? Maybe. Let’s look at the actual visual identities to see if there’s any more similarities. It’ll probably be completely different, right?

Coincidence? Let’s look at the uses and application of the infamous ü just to be safe:
It appears on both their products, of course:

Image Source: Yogen Fruz Blog

Original Image Source: Zum Microsite

And of the course both ü’s appear independently in real-life as well:

Image Source: Yogen Fruz Blog

Image Source: Züm Brand Video on YouTube

Image Source: Züm Brand Video on YouTube

Overall, both have beautiful looking products and offer great services. But do they have too much in common?
Maybe we could ask Rao, Barrett and Welsh the idea consultancy behind Brampton Züm identity and Jump Branding & Design behind Yogen Fruz.
The big question is: Who’s ü is happier?

Note: I have very positive opinions on both of these brands. This post is not a criticism on either products/services.

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