What does frozen yogurt have to do with public transit? Let’s find out. Consider the following:
Brampton Zum. It’s all about you.
Yogen Fruz. It’s all about you.
Slight similarity in the wording, there. Coincidence? Let’s look at the spelling of these phrases:
Brampton Züm. It’s all about ü.
Yogen Früz. It’s all about ü.
Oh, they happen to use the ü character in the same spots both times. Coincidence? Maybe. Let’s look at the actual visual identities to see if there’s any more similarities. It’ll probably be completely different, right?
Coincidence? Let’s look at the uses and application of the infamous ü just to be safe:
It appears on both their products, of course:
Note: I have very positive opinions on both of these brands. This post is not a criticism on either products/services.