Think Different. Be inspired.
Apple is such an unique, revolutionary brand and I now know I’ll continue to find renewed inspiration. Again, I was blown away while watching an Apple television commercial from 1997 – the first ad using the hugely successful “Think Different” slogan.
In only one minute, the ad shows footage of significant people in history – those that were not afraid to think differently. It includes people like Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon, Thomas Edison, Muhammad Ali, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Frank Lloyd Wright, Picasso and more.
You may have seen it already – I had, but this time from a different perspective. I think you’ll find it inspiring too – Apple user or not. In one minute, Apple’s counter-culture image that was lost during the 1990’s was reestablished (DaveNet). The agency responsible for this incredible commercial is TBWA\Chiat\Day Los Angeles, with CEO Steve Jobs playing a very active role in the production.
Watch the commercial yourself, embedded below (click here to watch on YouTube if it does not appear)!
Script recited in the Ad:
Here’s to the crazy ones.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.
Note: The views expressed on this blog do not represent the views of Apple, Inc. or any other person or organization.