Companies are focused on making a positive impact: Interview with PwC Director of Corporate Responsibility

There is a lot of discussion about the world of Corporate Social Responsibility today, and the movement is not slowing down. Last month, I wrote about the how some corporations take advantage of socially responsible advertising. This month, I had the opportunity to ask a key corporate contact about the relationship non-profit organizations have with corporations, […]

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Corporations taking advantage of “socially responsible advertising”

This is a response to Judith Schwartz’s article “Socially Responsible Advertising: Altruism or Exploitation?” Schwartz asks if corporate advertising with a social agenda is altruistic or primarily a profit-making marketing strategy. There are countless examples of businesses and individuals that are increasing their charitable contributions and committing to making the world, or their community, a better place. […]

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