The Brand and Business of Martha Stewart

Martha Stewart is a celebrity, brand and business. Her company, a massive organization called Martha Stewart Living Omnimedia, generates more than $200 million each year. Although I’m not part of Martha’s target market, nor a user of her products, the branding of this empire is definitely on my radar. As a designer who’s worked on […]

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Postlinear Media pictured in the past

This post is a response to an article on Postlinear Media in Mondo 2000, a cyberculture magazine published in California during the 1980s and 90s. It covered cyberpunk topics such as virtual reality and smart drugs. In todays’ terms, it was a more “anarchic and subversive prototype” for Wired magazine. Uncertain and somewhat concerned about the future, […]

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