Storytelling: Why it Matters in Marketing

Mark Evans spoke about Storytelling in Marketing at the National Business and Technology Conference. His talk focused on the role of storytelling in molding the foundational marketing activities from core messaging to strategies and content for startups and entrepreneurs. “Storytelling is by far the most underrated skill in business.” Storytelling plays an important part in everything a startup […]

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Networking: The Power of Creating Connection

The Shaping Leaders session on Networking and Personal Branding at the National Business and Technology Conference was hosted by Bobby Umar, P.Eng, MBA, the President of Raeallan, a transformational leadership and speaking company. Bobby discussed the importance, the why, and the how of networking. He spoke about – and made participants try – proven strategies and tactics, […]

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Where Canada’s Business and Technology Students Connect and Compete: NBTC 2013

There are a ton of business and technology events popping up everywhere – competitions, conferences, networking opportunities, workshops, panels discussions, award shows and more. But Nspire Innovation Network’s National Business and Technology Conference combines them all in one weekend-long event. The organizers invite you to “catalyze your potential” Canada’s largest business and technology conference, National Business […]

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