I have a podcast.

It’s on iTunes and it’s called Create. Change. Collaborate. This is a personal podcast and is not under either of my organizations/brands. Though I’m an avid listener of several podcasts, I’ve never considered having one of my own. The app Anchor re-invented itself as a podcasting took and made it too simple to NOT have one. […]

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WiFi on the Bus and Train?

GO Transit has been running a pilot project with IMA Outdoor to provide free WiFi internet access to customers at select GO Stations. Even though this sounds like great news, they have gone ahead and listed all the “constraints” and challenges this would bring. The text below is written by the GO & IMA team. […]

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Building Real Relationships: What Facebook Can Do for People and Brands

What would you expect from a presentation by Facebook? A product launch, a sales pitch, a feature tutorial? The Group Director of Global Marketing Solutions at Facebook Canada, Steve Irvine, gave an impressive keynote at digital media conference Canada 3.0, covering neither of those things. Steve manages a team focused on building trusted advisory relationships with […]

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Digital Experiences Competing with the Real World

Should digital experiences should stop competing with the “real world”? As part of Canada’s annual digital media conference, Canada 3.0, a workshop answered this question with “No”. As digital distribution disrupts media everywhere, audiences seek out concepts like ‘authenticity’ and less commodified ‘experiences’. Trends are changing, people are concerned, and there are concepts that use […]

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