Who’s the Mayor of your Bank Branch?
Didn’t know you could become the Mayor of your bank branch? You probably haven’t heard of the smartphone app Foursquare, then (where you check-in at various locations and become Mayor for checking in the most-often, most-recently).
The social media team at TD Canada Trust is on top of things.
Twice, I have become the Mayor of one of their Brampton branches on Twitter. And both times (many months apart), TD Canada Trust has congratulated me personally, with a tweet. The most recent, embedded right here:
— TD (Canada) (@TD_Canada) February 7, 2013
Although Foursquare automatically tweets an announcement of who I ousted as the previous mayor, it does not mention the @TD_Canada Twitter account. Yet they’ve got some people focused on people mentioning their bank branches on social media, and they’re doing a great job.
Some people think Foursquare checkins are useless – they clearly don’t value compliments from their banks.
Thanks, TD Canada Trust! From, a member of the #TDMayorClub.